Netflix Officially Ends Basic No-Ad Plan


Streaming services have gone through some major changes in the past year and some of the biggest changes have impacted Netflix customers. With two major Hollywood strikes underway and some serious questions about what new content will be available for streaming customers to watch in Q4 and into 2024 — this seems like poor timing on the part of Netflix.

Why would Netflix do this right now?

The streaming network is earning more money from its “Standard with Ads” subscription plan and feels that consumers have demonstrated a willingness to pay and therefore should. Netflix might need that revenue if the strikes are prolonged and subscribers start to cancel.

With that in mind, Netflix has instituted three changes that affect subscribers:

In addition, Netflix has just officially announced it is ending its Basic Ad-Free Plan. This means that subscribers who don’t want to see advertising in the Netflix viewing experience will have to move up to the Standard or Premium Plans, which means more out-of-pocket monthly expenses. 

Previous Netflix Plans

Here is how the “old” Netflix plan structure worked:

New Netflix Plans

Now that the Basic Ad-Free Plan has been eliminated, here is what the new Netflix Plan Structure and Pricing look like going forward from mid-2023 on until further notice:

Netflix Plan Features Standard with Ads Standard Premium Plan
Price per month $6.99 $15.49 $19.99
Resolution Full HD
(720p/1080p)
Full HD
(720p/1080p)
4K UHD
(2160p)
HDR/Dolby Vision No No Yes
(When available)
Dolby Atmos (spatial audio) No No Yes
(When available)
Number of Screens you can watch at the same time. 2 2 4
Number of Devices to store Netflix downloads 2 6
Option to add extra members for $7.99/mo. each No 1 2
Unlimited Movies & TV Shows No Yes Yes
Unlimited Mobile Games Yes Yes Yes
Watch on TV, Laptop, Phone/Tablet Yes Yes Yes
New Netflix Plans from July 2023 going forward

What do you think of Netflix’s new plan structure and pricing strategy? Does it change your interest in Netflix? Let us know in the comments below.

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