MoviePass is Back Again. What’s Changed?


It has been a rough few years for movie theaters. Streaming and COVID gave a big boost to home entertainment and the high-end home theater business is thriving as more people decided to recreate the movie-going experience at home. This has caused severe damage to the theatrical exhibition industry. 

In 2021, the decision by Warner Bros to release their tentpole movies on HBO MAX at the same time as their theatrical releases, along with the short 17-day window from theatrical to streaming release certainly didn’t help. 

However, the effects of streaming and COVID weren’t the only thing that put the squeeze on movie theaters. Even before COVID, complaints about higher ticket and concession prices, as well as degraded audience atmosphere with ringing cell phones, people talking, and lack of general theater upkeep, caused a lot of families to think twice about the expense of going to the movies vs staying at home and watching that way.

As a result, a lot of movie theaters have closed in small and large markets. Cineworld (owners of Regal Cinemas) has closed many locations that were once attracting a lot of moviegoers. Archlight Cinema locations have also closed, not to mention a lot of independent and neighborhood theaters.  

More and more, movie theaters are just showing big blockbusters, some of which have done very well such as Top Gun Maverick and Avatar 2: Way of Water, while medium and small-budget independent films have been pushed out to the streaming landscape. Major streaming services such as Netflix, Amazon Prime Video, Disney+, and Apple TV+ have accelerated making their own movies to further attract viewers away from theaters and to their TV sets. 

Netflix has even become a serious player at Oscar time. All they have to do is show an original movie they want to be considered for a week at movie theaters in New York City and Los Angeles before releasing it on their streaming platform to be eligible for Oscar consideration. 

So how do we get people back to the movies? How about MoviePass? Yes, It has returned.

Enter MoviePass 2.0

Left to die as a result of bankruptcy in 2020, it appears that the once-popular movie subscription service MoviePass has been resurrected and is ready to get people back into 4,000 participating movie theaters.

Tip: Master’s of Scale Podcast Interview with MoviePass co-founder, Stacy Spikes

In its new form (referred to as MoviePass 2.0), four subscription plans are being offered to choose from with prices ranging from $10 to $40 per month depending on how many times you go to the movies each month. 

With individual movie ticket prices continuing to go up (the average nationwide in the U.S. is now $11) MoviePass sees its strategy as a good bet, especially for theaters that are struggling to fill seats. 

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MoviePass Plans

Tip: Prices and plan availability may vary by location. 3D movies are not included. 

US Plans minus NYC and Southern California

Plan Type Basic Standard Premium  Pro
Price From $10 per month From $20 per month From $30 per month From $40 per month
Movies per Month 1 to 3 3 to 7 5 to 11 30 (1 per day)
Credits Per Month 34 72 113 640
Number of Participating Theaters 4000+ 4,000+ $4,000+ 4,000+
Screening Type 2D 2D 2D 2D

New York Metro Area and Southern California Plans

Plan Type Basic Standard Premium  Pro
Price From $20 per month From $30 per month From $40 per month From $60 per month
Movies per Month 1 to 3 3 to 7 5 to 11 30 (1 per day)
Credits Per Month 68 140 200 1200
Number of Participating Theaters 4000+ 4,000+ $4,000+ 4,000+
Screening Type 2D 2D 2D 2D
MoviePass Debit Card

How To Use MoviePass

Step 1: Download the MoviePass App and Choose and Pay for Your Plan

Step 2: Receive your MoviePass Card (will arrive within 10 to 15 business days)

Step 3: Use your MoviePass Card as your permanent movie ticket at participating theaters. 

A Final Note – For Now

Whether MoviePass can succeed in its second incarnation isn’t guaranteed – but if it gets people motivated to go back to the movies, it will have fulfilled one part of its goal (the first goal is to be profitable). 



Credit : Source Post

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