LG’s MAGNIT 118-inch 4K Micro LED Display Costs More Than An Aston Martin DB11 Volante: CEDIA 2023

Would you spend $237,000 USD on a TV?

LG is very aware that the consumer market for such a product is limited and that most of its customers will be in the commercial category looking for flexible and large solutions for event spaces, office buildings, airports, and arenas.

TV technology is going through a period of rapid advancements. OLED is gaining wider consumer acceptance and there is continuing innovation in LCD TVs (QLED, MiniLED, and Dual Cell). Also, Samsung introduced QD-OLED TVs to the market in 2022.

However, that isn’t all. 

Direct View LED (DVLED) is another technology that is beginning to make an impact as a result of its sucessful use in business applications is DVLED (Direct View LED or Direct View Light Emitting Diode). This includes video display products that use MircoLED and near-MicroLED self-emitting diodes.

The major players in the self-emitting LED and MicroLED space are Samsung (Wall Series)Sony (Crystal LED)Planar (Lifestyle Displays), and LG (DVLED)

The LG DVLED product line includes its MAGNIT Series MicroLED displays as well as additional near-MicroLED displays.

Similar to moves made by its competitors, LG has announced the availability of its Direct DVLED display technologies for home use, under the label: DVLED Extreme Home Cinema.

According to LG Electronics USA Senior Vice President Michael Kosla, this new giant LED display brings the magnificence of LG MAGNIT to a new screen size that’s destined to expand the market for luxury home cinema and digital art.

LG MAGNIT 118-inch 4K TV

He said the new 118-inch model hits the “sweet spot” between the LG MAGNIT 136-inch residential Micro LED display and the award-winning 97-inch class LG SIGNATURE OLED M wireless TV (both also featured at CEDIA Expo).

Priced at $237,000, the LG MAGNIT 118-inch display is “setting a new standard for home entertainment, delivering the ultimate color, clarity and contrast,” Kosla said. “With a 0.6 mm pixel pitch, crisp 4K resolution, robust chip-on-board (COB) LED technology and AI-enhanced processing, viewers can enjoy stunning picture quality when watching their favorite blockbuster movies, sporting event or displaying digital artwork through the intuitive webOS smart TV software.”

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This Micro LED display offers integrators streamlined installation, Kosla explained. Specially certified LG MAGNIT integrators will appreciate the display’s simple two-cabinet design that can be installed in just a fraction of the time as other modular LED displays. 

LG MAGNIT 118-inch 4K TV Lifestyle Angle
LG MAGNIT 118-inch 4K TV

The 118-inch display (about 9.8 feet measured diagonally) is based on LG’s advanced DVLED (direct-view light-emitting diode) technology pioneered for enormous commercial displays.

Each of its 8 million-plus Micro LED pixels is an individual light each about the width of a human hair, enabling pure blacks and incredible contrast because it can actually turn off pixels where the picture is black. In addition to providing superb high dynamic range capability, with more shadow detail thanks to HDR10 and HDR10 Pro compatibility, the display offers a trove of special features.

LG’s Alpha 9 processor uses artificial intelligence deep learning technology to reduce picture noise and optimize color saturation and contrast based on room circumstances. It also enhances the clarity and legibility of faces and text, while an ambient light sensor adjusts brightness and tone mapping to maintain optimal appearance in varying lighting conditions.

To help luxury homeowners make the most of the LG MAGNIT’s breathtaking visuals, the display integrates AirPlay 2 and Miracast technology that allows users to wirelessly stream content from virtually any iOS, Android, macOS or Windows 10 device.

With the included Art Gallery and My Digital Picture Frame features, users can easily load digital art or their own photo collages onto the display via the LG mobile app, and then display a static piece or a rotating gallery.Integrators and their clients will appreciate how the 120-Hz display is optimized for a variety of content in indoor home environments, with 250 nits of brightness delivering excellent performance and visibility even in sun-lit rooms.

A pair of integrated 50-watt speakers and a stand or wall mount enable standalone installations, while WiSA connectivity enables seamless use of high-fidelity wireless speakers, including the Bang & Olufsen Beolab 50 speakers being demonstrated with the LG display at CEDIA Expo 2023.

The 118-inch LG MAGNIT display provides a truly premium experience, including the webOS™ 23 interface that integrators can customize to meet specific customer preferences.

In fact, each display is pre-loaded with apps for YouTube, Disney+ and Prime Video to make setup as easy as possible. Micro LED is a relatively new technology for residential displays, delivering superb performance with exceptional brightness, years of lifespan, incredible viewing angles and a very high color gamut even in rooms with lots of windows and high ambient light.

LG MAGNIT displays provide a 150-degree viewing angle and offer connectivity including four HDMI in ports, digital audio out, two USB in, an RS232C port and a LAN input for hardwired internet connection.

LG 97M3 Signature OLED 97-inch 4K TV Lifestyle
LG 97M3 Signature OLED 97-inch 4K TV

Also spotlighted at CEDIA Expo 2023 is LG’s lineup of critically-acclaimed LG OLED TVs, led by the just-launched 97-inch diagonal LG SIGNATURE OLED M (model 97M3) and LG OLED evo M Series 83-inch (model 83M3) and 77-inch (model 77M3) 4K TVs.

LG MAGNIT 136-inch Micro LED 4K and 2K residential displays are also being demonstrated at CEDIA Expo 2023. LG has collaborated with Danish audio legend Bang & Olufsen to bundle the flagship Beolab 90 home speaker ($135,000/pair USD) as the preferred sound system for the LG MAGNIT 136-inch 4K display when sold through Bang & Olufsen stores.

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Kosla said, “When paired with the Beolab 90, LG MAGNIT delivers one of the most incredible home cinema experiences ever imagined.” The 136- and 118-inch LG displays also may be paired with Bang & Olufsen’s wider portfolio of home theater loudspeakers including Beolab 28 ($18,000/pair) and Beolab 50 ($52,000/pair) models.

These LG Micro LED displays come with a standard limited warranty of two years with an optional three-year extension for a total of five years.

For more information: lg.com

Tip: If you don’t quite need a 118-inch TV, TCL is offering a 98-inch QLED 4K TV for $3,998 at Amazon, which means you can get the Aston Martin and a TV.

Check out more stories from CEDIA Expo 2023.

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