LG Electronics USA Announces Multi-Year Partnership with the New York Yankees  


The Bronx Bombers charged into the 2023 MLB Season with a lot of optimism and the early results had its fanbase thinking that the Yankees could challenge this season for a World Series title. Those of us who follow baseball more intensely could see the wheels coming off the train months ago and with the team 19 game out at this point in the season — this is currently one year that fans would like to forget.

Minus the dreadful play of the team on the field, Yankee Stadium is still one of the best places to watch a ballgame and that experience going forward is about to improve in a significant way from a technology perspective. Standing in line for a kosher hot dog or knish will no longer involve missing the action on the field with LG’s premium OLED TVs installed in the park.

LG Electronics USA announced today a multi-year partnership with the New York Yankees making LG “The Official TV Partner of the New York Yankees.”  The collaboration includes the “LG OLED Sports Lounge” located on the Field Level in left field as well as various in-stadium signage and fan promotions throughout the season. 

“Partnering our industry-leading LG OLED TV brand with the New York Yankees, one of the most recognized brands in the world, is a perfect match,” said Louis Giagrande, LG USA Head of Marketing. “LG OLED TVs deliver an unrivaled sports experience to highly passionate fans, and no fans are more passionate than Yankees fans.” 

“We are very excited to welcome LG as our Partner,” said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships. “Through in-Stadium LG OLED branding presence and creative consumer activations, we look forward to LG realizing increased brand awareness and customer interest in their extensive line of premium televisions.” 

“We are thrilled to be the official Television Partner of the New York Yankees,” said Phil Lubell, LG USA Senior Director of Home Entertainment Marketing. “Year after year, LG OLED TVs consistently receive rave reviews for their lifelike and immersive picture quality and sound. That’s why we’ve been the Worlds’ Number 1 brand of OLED TVs for the past 10 years.”

LG OLED TV Sports Lounge at Yankees Stadium Concessions Area

Fans visiting Yankee Stadium can experience for themselves LG’s award-winning OLED 4K Smart TVs in the LG OLED Sports Lounge, featuring in-game coverage on 13 large screen OLED TV’s. 

LG is also launching the Life’s Good Sweepstakes giving fans a chance to win prizes including an 83-inch LG OLED evo TV. The sweepstakes runs through October 1, 2023.

For sweepstakes rules and to enter, click here.  

For the past 10 years, as the leader and original creator of OLED TVs, LG has refined its premium TV innovation year after year. Today, LG offers the widest lineup of OLED TV’s from 42 thru 97 inch screen sizes, as well as innovative OLED TV solutions such as the world’s only 42-inch flexible TV, the LG OLED Flex, and unique lifestyle TVs including the LG OLED Pose

For more information on the complete lineup of 2023 LG OLED TVs, visit LG.com

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Related reading: LG Begins Roll-out of 2023 4K and 8K OLED TVs



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